Does it ever seem like things aren’t working and it feels like your marketing sucks? Maybe your marketing is working just fine, but if you are not seeing results…. then maybe it does suck!
I say most marketing sucks because if most marketing didn’t, there would be a whole heck of a lot more successful businesses and entertainment professionals out there.
There are many talented people out there and many who have great business ideas, but yet, you never hear about them.
I believe the root cause to this isn’t just bad marketing and branding, it’s people that copy someone else who’s marketing sucks. I have found that many entrepreneurs and professionals don’t think strategically. They have a big idea and they start copying someone else. And chances are that someone else didn’t think strategically either. So we end up with a bunch of people who’s marketing sucks because they have copied other people who’s marketing sucks.
What a mess!
So how can you avoid being the next victim of marketing that sucks and Boost your way to success?
Let’s covers some strategies…
Your Purpose
I have found when talking with many of my clients and other entrepreneurs, they don’t have a clear understanding of the purpose of their business and brand. I think it’s safe to say we have all been guilty of this. But, we must have a very clear understanding and a very laser focused description of our purpose. I highly recommend getting away from all distractions and write down your purpose and really do your best to drill down you description… After you have written it down, I have found that it helps to always ask “Why is this important?“… and then write down why your description is important. This really helps drill down and get very specific.
Strategic Branding
This can go hand in hand with defining your purpose. I have also found that most entrepreneurs and professionals don’t understand branding. Most think of branding as a logo, a tagline, etc.
But those are all aspects of a brand, but not a brand as a whole. When it comes to strategic branding, you must have a clear definition of your main message. The message you want to deliver to your target market…
Yes, your logo, your tag-line and all those things should express your unique brand, but you should also be able to tell someone in a sentence what you do without confusing them.
Here are some important aspects to consider when building your brand:
- Know your purpose.
- Know your target market.
- Know what makes you unique.
- Be consistent with your brand.
Once you are clear about your brand, it’s time to shine! 
Know Your Customers
Like I just mentioned, it is extremely important to know who your target market is… Don’t be fooled, it probably isn’t EVERYONE.
This is yet another mistake I see made all the time. People trying to share their brand, product, talent or service to the wrong people. It makes no sense to try to sell a “how to BBQ steak” book to a vegetarian right?!
I know this can seem like homework and I hate to tell you it is! But, it needs to be done. When you truly know who your target market is and what their fears, desires, joys and frustrations are, that is when you don’t have to “try” to sell to them. You will be able to strategically and effectively market to them in such a way to where they want what you have.
You maybe wondering “how do I get to know my target market?” There are some amazing tools online that has amazing amounts of valuable information. One thing that I have started to stay away from are surveys. No, I’m not saying surveys are bad, but what I am saying is…
After many tests have confirmed, what people say and what people do are two different things most of the time. Especially when it comes to buying.
So I am not saying don’t use surveys, but I wouldn’t use surveys exclusively.
What we just covered is a great start to boosting your brand and not giving into marketing that sucks…
We’ll be covering much more here at iBoost… But until then, keep on Boosting… Keep on shinning!
