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  1. says

    There was a bit of a rumor going around there for awhile that they intentionally released the bad ugly remade logo to stir up some chatter (and it did get chatter in many news and media outlets) It’s hard to tell if that’s what happened or not, but I think it’s safe to say it’s a good thing they changed it back.

  2. Paul Cooley says

    Hey Loretta! How’s it going?

    Very true! It does make me wonder how a Company like that would release something like that… Unless it was to create buzz.

    I am wondering if we will see more strategies like these in the near future. We saw it with the iPhone 4 as well. We shall see. :)

    Thanks for stopping by Loretta!

  3. says

    I wonder does this all really matter these days. Of course it would with a company like GAP or Apple, etc., but seriously, as Internet Marketers would it impose such controversy?

    Interesting article ~ however I’m still wondering if it’s something *I* should even focus on ;-)

  4. Paul Cooley says

    Great point Regina! :)

    I think it really comes down to what Industry you are in… As internet marketers, I don’t see that being the biggest deal, if you change your logo. Probably not many people would care..

    I do think we should all be careful with the design of our logo and if we ever decide to change it.

    I don’t know about you, but I can get bored with things fast, but I know I have to be careful not to change things around all the time because that could express inconsistency with my brand.

    But Regina… if you ever change your brand… you should change it to “Awesome”! Because you are! ;)

  5. says

    I agree – it has everything to do with what market we’re in.
    I get bored too — More than you’d imagine. LOL!

    As far as my personal brand – ugh – needs serious work, LOL!

    I have to tell you, I don’t subscribe to a lot of ‘stuff’ however when I saw your message on “iBoost”, I was compelled to get in. Reason? I know your heart and your passion to empower marketers with non-hype solution-able resources and how to information to ‘boost’ businesses to the next level.

    Thank you for the compliment, just know you’re triple AWESOME in my book. ;-)

  6. Paul Cooley says

    Wow! Thank you for your kind words Regina… I hope I live up to your expectation! ;)

    And hey, if you ever want to bounce ideas on personal brand… you let me know. :)

  7. says

    Some good analysis especially over the use of lowercase letters instead of capital which creates the idea of a logo. Very interesting. Do you know any good places for logo inspiration, I hear logo pond is a good place to start, do you know any others.

    Thanks

  8. Paul Cooley says

    Thanks Jane!
    There are many good places to go for logo ideas. I have gotten most of my logos done through Wendy Wood: http://getedesigns.com/

    But there are MANY other sites to go to on the web. Even doing a Google image search for logos, you can get some cool ideas. :)

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